#90 | Trends in the European Coffee Market | WOC Lectures 2019

#90 | Trends in the European Coffee Market | WOC Lectures 2019

Consumer-driven changes will reshape the global coffee world. To help companies throughout the coffee value chain prepare for the future, today’s presenters – Maria Castroviejo and Michaël de Groot – look ten years ahead at key change they expect to stir up the coffee market, offering a TED-style discussion about how changes in consumer preferences, their perspective on coffee, and their buying behaviors will change the global coffee world.

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