Things I’ve Learned (that might help you too)
By Nicholas Cho I’m doing it over together with Trish. And by “it,” I mean “it” in terms of the coffee business. After building up two coffeebars, coaching four USBC Regional Champions, and establishing a great reputation for our coffee program, I’m starting from scratch now, and I can’t tell you how excited I am …
Do-Overs in Coffee: How to Get a Fresh Start
By Trish Rothgeb Recently, I was asked to sit on a panel with a handful of other industry people to discuss, “How we got here.” Which apparently meant, as one of my colleagues so insightfully and somewhat facetiously observed, “We must have arrived!” My response was: “Really? Hey, that’s great!” The reality was more like …
Wide-Spread Enjoyment, One City at a Time
The Regional Strategy of Alterra Coffee Written by Tracy Ging / Interview with Lincoln Fowler The age of Facebook seems to teach the value of scale and global connectedness. Concepts of local seem a bit quaint…and business strategies predicated on local connectedness simply seem out of touch. Or are they? When Facebook connects people in …
Go Your Own Way
Taking Calculated Risks for Better Business By Shanna Germain In the coffee industry—and in other industries as well—we hear about the successful risk-takers and innovators all the time. They’re the ones that make the news, the ones that get interviewed in the New York Times and in the best food magazines, and the ones that …
A Context for Competition
By Tracy Ging Competition within the coffee industry is intensifying. At least that is what some roasters and retailers (21 percent) are reporting, according to the most recent SCAA sector report. Interestingly enough, this is the first time that comment has popped up. While it seems likely that the pressure has been building for a …
The experience of Specialty Coffee: Engaging the heart, the mind and the senses
By Peter Giuliano I’m not alone in this. There is a whole generation of people who live to eat, and who are immersing themselves in food culture every day. For these people, good food provides a thread that runs through their entire lives. A meal in a restaurant or a trip to the farmers’ market …
Symposium Explores the Single-Serve Market
By Lily Kubota In issue No. 6 (2009) of The Specialty Coffee Chronicle, Mark Inman of Taylor Maid Farms outlined the discussion of single-serve brewing methods that have been sweeping the world in the café setting, a topic that was recently explored in more depth at SCAA’s 2nd Annual Symposium in the session Single Serve …
Meeting & Greeting: A Q&A with Mike Ebert
If you’ve ever met Mike Ebert, sales representative for Alterra Coffee, then you know why he’s the man to talk to when it comes to meeting and greeting customers. Whether he’s working the farmers’ markets, giving consumers a bit of talk-education, or creating long-term partnerships, Ebert understands the importance of making connections on a person-to-person …
Tips & Tricks for Teaching Consumers
At Your Counter • Don’t just rely on your baristas to educate consumers. Roasters, counter staff, managers and everyone else can play a role. Make sure they know their stuff—or they know who to ask for additional information—and that they understand that they are welcome to interact with customers in a teaching environment. • Have …
The Teaching Triangle: 3 Ways to Educate Consumers
Imagine a class called Coffee 101. Now imagine that you are the teacher of said class, tasked with imparting coffee information to a classroom full of consumers. As you teach, you notice some of them are reading from their textbooks, many are looking out the window, a few are doodling in their notebooks, at least …
Coffee in Cyberspace: Bridging the Gap Through Digital Engagement
By Jennifer Gyllenskog While this can be a great opportunity, it also comes at a cost, precisely because people do act different when they’re online. They have a shorter attention span and higher expectations. If you don’t connect them with what they’re looking for in the first few seconds, they bail. Not to mention that …
Getting the Story Straight
Communicating what is Special about Specialty Coffee By Tracy Ging You know that famous quote, the one that says imitation is the sincerest of flattery? Well, if that’s the case, specialty coffee should be flattered because we have certainly been imitated. Most coffee—whether it’s specialty or not—now carries descriptors like gourmet, premium, coffeehouse-style, and others. …