Coffee techno-geeks needed for the 24th Annual SCAA Event!
Are you planning on attending the 2012 SCAA Event in Portland, Oregon? Do you consider yourself ‘above average’ when it comes to using mobile technology? Would you like a way to offset your registration fees? Well then, you might just be a perfect candidate for the App Squad! For the first time ever, the SCAA will …
SCAA Board of Directors Approves Slate of Candidates for 2012 Election
The SCAA Board of Directors has approved a slate of candidates as recommended by the Nominating Committee for the 2012 Board of Directors Elections. The names below are the nominees for the positions listed: 2nd Vice President Shawn Hamilton, Java City | Shawn Hamilton is the Vice-President of Operations and Coffee Buyer for Java City, located in Sacramento, California. …
The 5 HR Items Every Business Should Have in Place
By Ildi Revi, CPT, M.Ad.Ed., SCAA Education Manager You may have seen the SCAA’s new tag line: “Because great coffee doesn’t just happen.” Accordingly, we spend a lot of time, money and energy training our people to produce exceptional coffee and related products. Training, however, is just one part of employee support. Did you know that …
Join the SCAA at the upcoming Cafe Show in Seoul, Korea
For the second year, the SCAA will be exhibiting and participating in the Seoul Cafe Show held in Seoul, Korea. The show is about one month away, and we’ll of course be sharing photos and updates from the show on our Facebook and Twitter pages but if you’re interested in attending read the official Cafe …
SCAA Hires New Coffee Science Manager
It is our pleasure to introduce our new Coffee Science Manager, Emma Sage. With a Masters of Science in Botany from the University of Wyoming and a Bachelor of Arts in Ecology, Emma comes to us with a wealth of knowledge and experience in science and research. In this position, Emma will develop goals and …
The Specialty Coffee Chronicle Digital Edition: New & Improved!
Now you can access all the great content from The Specialty Coffee Chronicle online! We are pleased to introduce the new online version of our magazine, The Specialty Coffee Chronicle. With the Digital Edition, subscribers can read Specialty Coffee Chronicle articles, access web-only content and videos, and get valuable insights from leaders in our industry. …
Marketing in a Digital World
By Tracy Ging In the digital world, traditional marketing has been challenged to the point where some are even predicting its obsolescence. The assertion is that it’s an entirely new world, so an entirely new strategy is required. No doubt the field is changing and new theories and marketing approaches are emerging rapidly, but when …
This is Where We Start
By Sarah Beaubien, with contributions by Al Liu, Mark Stell and Janice Nadworny Historically, coffee has been a crop grown to satisfy the demand of the developed world at the cost of a lower quality of life for producing communities. We can look at this situation through one of two lenses: Coffee is a major …
The Future of Social Media: With Liza Hausman
Shanna Germain, with Liza Hausman, vice-president of marketing from Gigya, Inc. Social media moves fast. Remember AOL? Yahoo Groups? How about MySpace? All once business builders and now, just things of the past. And while almost everyone in the business world knows that today’s hot social networking sites are LinkedIn, Twitter and the ubiquitous Facebook, fewer …
Communicating and Measuring the Success of Social Media
By Tara Shenson Standard return on investment (ROI) is a measure of the money you invest against the return you realize on that investment. It’s a profitability ratio, and businesses have been using it for decades to, simply put, figure out what’s working and what’s not. While this is a relatively easy thing to do …
Snark Attack: Navigating the Intrepid Waters of Social Media
By Tim Dominick Found on the pages of a mythical coffee forum: Coffeeroaster1: Hey everyone, I’m developing a new espresso blend and need some input on whether or not pre-blending is worthwhile or if I should roast the components individually? Helpfulpeer#1: There are pros and cons to both, could you elaborate on the coffees you …
A Closer Look: SCAA Companies, Strategies that Work
By Tara Shenson Ever wonder how some social media pages manage to make success look so easy? It’s often the case that you find yourself on a coffee company‘s Facebook or Twitter page, where they have thousands of fans and “likes” and comments in upwards of 50–100 a day and you think to yourself “How …