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What is a ‘Coffee Science’ Origin Trip?

By Emma Sage, Coffee Science Manager, SCAA The SCAA is committed to bringing unique, hands-on educational and relationship-building opportunities at origin. This origin trip is designed to build understanding of the technical, agronomic, and scientific techniques being utilized as they support and influence the value of specialty coffee. This trip is not just for admitted …

SCAA Signs Letter Of Understanding With International Women’s Coffee Alliance

During the SCAA Leadership Summit and International Women’s Coffee Alliance joint meeting in Boston this past weekend, SCAA President Max Quirin and IWCA President Grace Mena signed a Letter of Understanding (LOU) to solidify a strategic partnership between the two organizations. The IWCA released this statement: “The International Women’s Coffee Alliance (IWCA) is pleased to announce that …

SCAA Brings Educational Programming to Australia

By Sasha Jade, Coffee Logic International The Australian specialty coffee market, as those who venture down-under for next year’s World Barista Championship (to be held in Melbourne in May 2013) will find, is a well-developed coffee market;  albeit a very espresso-based coffee market.  Ironically, for such a competitive national industry, formal coffee education for professionals while …

(Specialty) Coffee and Our Health

By Emma Sage, Coffee Science Manager, Specialty Coffee Association of America We have been hearing a lot of chatter lately in the popular media about the health effects of coffee. Generally, it is great to have some media coverage, especially when the stories are favorable towards coffee. But why do we drink specialty coffee? We …

With Age Comes Wisdom: Smart Growth in Today’s Economy

By Mary Allen Lindemann, Co-Founder, Coffee by Design Of course your business is doing well. Everyone needs coffee. We hear it from customers every day as they enter our bustling coffeehouses. Although it is true that specialty coffeehouse sales have outperformed overall US foodservice operations (according to the most recent SCAA Quarterly Sector Report, specialty …

Over the Counter: The History and Future of the Barista-Customer Relationship

This article was written as a collaboration between long-time baristas and coffee professionals Lorenzo Perkins and Michael Harwood. This informal interview covers their views of where we are in coffee retail history, perceptions of a barista, identifying and tackling challenges that exist for baristas in connecting with consumers and promoting specialty coffee, as well as …