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The Specialty Coffee Chronicle Digital Edition: New & Improved!

Now you can access all the great content from The Specialty Coffee Chronicle online! We are pleased to introduce the new online version of our magazine, The Specialty Coffee Chronicle. With the Digital Edition, subscribers can read Specialty Coffee Chronicle articles, access web-only content and videos, and get valuable insights from leaders in our industry. …

The Future of Social Media: With Liza Hausman

Shanna Germain, with Liza Hausman, vice-president of marketing from Gigya, Inc. Social media moves fast. Remember AOL? Yahoo Groups? How about MySpace? All once business builders and now, just things of the past. And while almost everyone in the business world knows that today’s hot social networking sites are LinkedIn, Twitter and the ubiquitous Facebook, fewer …

Internal Consumption Strengthens Brazil’s Coffee Market Clout

By Marvin G. Perez Brazil’s coffee growers are enjoying the best of times—almost. With the country’s economy among the fastest-growing in the world and with demand for its agricultural crops on a tear, Brazilian coffee farmers could see further happy times, especially as global demand for their beans remains strong and world-wide weather woes are …

To Market, To Market: What the New Economy Means for Sourcing Strategies

By Shanna Germain Increased pricing. Decreased availability. Contract defaults. Closer relationships with producers… The current market situation is having huge impacts all across the coffee industry, but perhaps nowhere more so than at the very source. While relationships with producers are ever-evolving, even in a stable economy, companies are currently finding themselves in a new …