The 5 HR Items Every Business Should Have in Place
By Ildi Revi, CPT, M.Ad.Ed., SCAA Education Manager You may have seen the SCAA’s new tag line: “Because great coffee doesn’t just happen.” Accordingly, we spend a lot of time, money and energy training our people to produce exceptional coffee and related products. Training, however, is just one part of employee support. Did you know that …
Join the SCAA at the upcoming Cafe Show in Seoul, Korea
For the second year, the SCAA will be exhibiting and participating in the Seoul Cafe Show held in Seoul, Korea. The show is about one month away, and we’ll of course be sharing photos and updates from the show on our Facebook and Twitter pages but if you’re interested in attending read the official Cafe …
SCAA Hires New Coffee Science Manager
It is our pleasure to introduce our new Coffee Science Manager, Emma Sage. With a Masters of Science in Botany from the University of Wyoming and a Bachelor of Arts in Ecology, Emma comes to us with a wealth of knowledge and experience in science and research. In this position, Emma will develop goals and …
The Specialty Coffee Chronicle Digital Edition: New & Improved!
Now you can access all the great content from The Specialty Coffee Chronicle online! We are pleased to introduce the new online version of our magazine, The Specialty Coffee Chronicle. With the Digital Edition, subscribers can read Specialty Coffee Chronicle articles, access web-only content and videos, and get valuable insights from leaders in our industry. …
Marketing in a Digital World
By Tracy Ging In the digital world, traditional marketing has been challenged to the point where some are even predicting its obsolescence. The assertion is that it’s an entirely new world, so an entirely new strategy is required. No doubt the field is changing and new theories and marketing approaches are emerging rapidly, but when …
This is Where We Start
By Sarah Beaubien, with contributions by Al Liu, Mark Stell and Janice Nadworny Historically, coffee has been a crop grown to satisfy the demand of the developed world at the cost of a lower quality of life for producing communities. We can look at this situation through one of two lenses: Coffee is a major …
The Future of Social Media: With Liza Hausman
Shanna Germain, with Liza Hausman, vice-president of marketing from Gigya, Inc. Social media moves fast. Remember AOL? Yahoo Groups? How about MySpace? All once business builders and now, just things of the past. And while almost everyone in the business world knows that today’s hot social networking sites are LinkedIn, Twitter and the ubiquitous Facebook, fewer …
Communicating and Measuring the Success of Social Media
By Tara Shenson Standard return on investment (ROI) is a measure of the money you invest against the return you realize on that investment. It’s a profitability ratio, and businesses have been using it for decades to, simply put, figure out what’s working and what’s not. While this is a relatively easy thing to do …
Snark Attack: Navigating the Intrepid Waters of Social Media
By Tim Dominick Found on the pages of a mythical coffee forum: Coffeeroaster1: Hey everyone, I’m developing a new espresso blend and need some input on whether or not pre-blending is worthwhile or if I should roast the components individually? Helpfulpeer#1: There are pros and cons to both, could you elaborate on the coffees you …
A Closer Look: SCAA Companies, Strategies that Work
By Tara Shenson Ever wonder how some social media pages manage to make success look so easy? It’s often the case that you find yourself on a coffee company‘s Facebook or Twitter page, where they have thousands of fans and “likes” and comments in upwards of 50–100 a day and you think to yourself “How …
Internal Consumption Strengthens Brazil’s Coffee Market Clout
By Marvin G. Perez Brazil’s coffee growers are enjoying the best of times—almost. With the country’s economy among the fastest-growing in the world and with demand for its agricultural crops on a tear, Brazilian coffee farmers could see further happy times, especially as global demand for their beans remains strong and world-wide weather woes are …
To Market, To Market: What the New Economy Means for Sourcing Strategies
By Shanna Germain Increased pricing. Decreased availability. Contract defaults. Closer relationships with producers… The current market situation is having huge impacts all across the coffee industry, but perhaps nowhere more so than at the very source. While relationships with producers are ever-evolving, even in a stable economy, companies are currently finding themselves in a new …