Latest

SCAA Skill Building Workshops at The Event

by Dorothea Hescock, total quality manager, Massimo Zanetti Beverage USA and chair, SCAA Skill Building Sub-Committee The Specialty Coffee Association’s Professional Development Committee is the world leader in coffee education, for all facets of the coffee industry. No matter what aspect a person is interested in within the wonderful industry called coffee, SCAA has consistently brought …

Barista Perspective | Getting Involved at The Event

by Bronwen Serna, Vashon Coffee Company, Western Regional Barista Champion 2002-2003 Every year, around springtime, I look forward to attending the Specialty Coffee Association of America’s annual exposition, The Event. I’ve been attending since I started in the coffee industry in 2000, and have found that it provides a wide variety of professional exploration for attendees. …

Importer Perspective | Creating a Common Language of Service

by Joe Marrocco, Café Imports Our consumer base not only seeks out the specialty coffee industry for our delicious offerings, but for an elevated service experience. Simply having good or consistent coffee is not good enough in today’s world; our entire industry was born out of a desire for deeper connections between people. Roasters want …

Exhibitor Perspective | Making Connections, Closing the Loop

by Joyce Klassen, Baratza For Baratza, SCAA’s annual conference really is the event of the year. It’s the time when we get to connect face-to-face with both long-time and potential customers and friends, and to turn those 2D relationships into 3D relationships. During the year, we may connect over phone, Twitter, Facebook, etc., but actually …