Portfolio | Issue No. 5 | Get It Now
If you’ve ever asked yourself, “Why should I care about the sauces I serve?” it’s time we chat over a cup of coffee. Better yet, a mocha. Look down at that mocha and imagine the work it took to get it just right. The right bean. The right roast. The perfect amount of water. Before …
Portfolio | Issue No. 5 | People
The New Black is bringing the best of the Third Wave to Asia We can’t share the details in this setting, but let’s just say our vision is ambitious. If you have that elusive blend of artistry, ambition and discipline, we’d love to tell you more about it. An unparalleled opportunity for the right coffee …
Portfolio | Issue No. 5 | Innovation
Cablevey Conveyors is a manufacturing company that develops and builds state-of-the-art systems used to convey specialty materials. Based on patented, gentle, cable-and-disc technology, our conveyors gently move products such as roasted and ground coffee through an enclosed tube without the use of air. This virtually eliminates the product separation and degradation that occur with traditional …
Roya Recovery Project Info
Hemileia vastatrix, or Coffee Leaf Rust (Roya in Spanish), is a leaf fungus that causes significant damage to coffee plants and therefore the supply and quality of crop for several harvest cycles after infestation. Today, it is creating a state of emergency in many parts of Central America. Most experts conclude that a warmer-than -normal …
Portfolio | Issue No. 4 | Events
Busting Coffee Myths at Barista Nation LA The Dreaded Single Shot of Espresso, Light vs. Dark Roast Coffee, Is It Harder for Women to Have Careers in Coffee? These and many other myths will be explored and busted on September 28th, 2013 at Barista Nation LA hosted by Curtis. Learn latte art with the LA …
Once Upon A Coffee
By Mike Ferguson, Batdorf & Bronson Coffee Roasters If hindsight is 20/20, then memory is myopic and has astigmatism. Human memory is beautifully and tragically flawed, nearly beyond measure and certainly beyond our willingness to admit. While this can be bad news within a justice system dependent on witness testimony, it is otherwise good news …
The Power of Myth in Coffee
Popular Belief and What It Says About Us By Peter Giuliano, Specialty Coffee Association of America In the popular parlance, the word “myth” is used to mean “incorrect information presented as fact.” That’s not the whole story. Myths, legends, and popular beliefs are more than just mistakes. For one thing, they are repeated, spreading from …
The Way We Were | Specialty Coffee’s First Decade
By Donald N. Schoenholt, Gillies Coffee Co., SCAA Co-Founder Ted Williams and millions of other young men came home from the Second World War in 1946. They went back to school or, as Ted did, they went back to work. They began families and they and their children, who became known as the Baby Boomers, …
The Making of a Global Commodity | Part 1: Out of Arabia
Learn more with exclusive Digital Extra: The Making of a Global Commodity | Part 2: Coffee Comes to the Americas By Dr. Steven Topik, University of California Irvine How did a tree that sprang up in the remote highlands of Ethiopia become a global commodity? In the beginning, of course, was the coffee tree itself. The …
The Coffee Brewing Institute: Setting the Stage for Specialty Coffee
By Emma Sage, Coffee Science Manager, SCA (with special thanks to Randy Pope and Ted Lingle for their contributions) Throughout modern coffee history, one consistently recognized method has prevailed that determines a properly brewed cup of coffee. Of course, this is the brewing control chart. This tool takes something as subjective as the desired taste …
A Somewhat Less Than Concise History Of Coffee
By Timothy J. Castle, Author of The Perfect Cup The history of coffee, the beverage made from the roasted seeds of the coffee cherry, unlike many things in our universe, has been relatively brief and quantifiable, starting at about 615 years A.D. (give or take 50) in the mountains of Ethiopia. In discussing the history …
Coffee’s Volatile Ups and Downs
By Mark Pendergrast, Author of Uncommon Grounds: The History of Coffee and How it Transformed Our World The coffee market has always been volatile. Rumors of Brazilian frosts cause price hikes, while surprisingly large harvests produce dreadful price declines, along with misery for farmers and laborers, trouble for exporters and importers, and challenges for roasters …