2014 Portrait Country: Peru
Whenever people from around the world think about Peru, they think about our rich history and world-famous archeological sites such as Machu Picchu. Recently, however, the tasty and flavorful coffees that we have developed over the last two centuries may also come to mind. In fact, South American nation Peru has become one of the …
The Discovery Engine: The Power at the Source of the SCAA Symposium
by Peter Giuliano, SCAA director of Symposium Six years ago, a collection of coffee leaders sat around a dinner table, talking. The discussion was about the future of coffee: how would we navigate the challenges of the coming decades? How would we prepare ourselves to understand and grasp the vast opportunities presented to us by …
Ask Emma: Should I worry about over-caffeinating anyone?
Hi Emma, Can you explain why the amount of caffeine in a beverage varies so much between retailers, among types of beverage, and even cup to cup? Everyone seems to ask for the strongest coffee we have, but I don’t know what to recommend. Should I worry about over-caffeinating anyone? Thanks! Drowsy in Delaware * …
The Market | China: The Sleeping Dragon Awakes
by Al Liu, trader and certified coffee specialist, Atlas Coffee Importers “Let China sleep, for when she wakes she will shake the world.” —Napoleon Bonaparte Although the French dictator never actually visited China, his prescience has proven itself two hundred years later. In the talk I gave six months ago at the SCAA Symposium in Boston, …
SCAA Lecture Series at The Event
by Anna Gutierrez, northwest regional sales manager, Gourmet Source and member SCAA Lectures Committee Whether you’re just entering the coffee industry or are a well-seasoned veteran of the bean, you will be sure to gain useful information that you can take back with you and put into action in your business. Below is a snapshot of …
SCAA Skill Building Workshops at The Event
by Dorothea Hescock, total quality manager, Massimo Zanetti Beverage USA and chair, SCAA Skill Building Sub-Committee The Specialty Coffee Association’s Professional Development Committee is the world leader in coffee education, for all facets of the coffee industry. No matter what aspect a person is interested in within the wonderful industry called coffee, SCAA has consistently brought …
Perspectives | The 26th Annual SCAA Event
Our attendees, exhibitors, and volunteers are the lifeblood of The Event, and we wanted to bring you, in their own words, their experiences and advice on attending. You’ll hear from members from all corners of the coffee world, from farmers to baristas to nonprofits, and get an idea of what you can get out …
Barista Perspective | Getting Involved at The Event
by Bronwen Serna, Vashon Coffee Company, Western Regional Barista Champion 2002-2003 Every year, around springtime, I look forward to attending the Specialty Coffee Association of America’s annual exposition, The Event. I’ve been attending since I started in the coffee industry in 2000, and have found that it provides a wide variety of professional exploration for attendees. …
Roaster-Retailer Perspective | Connect, Learn, Discover
by Marcus Young, relationship coffee manager, Sustainable Harvest Coffee Importers The SCAA Event is a massive and thrilling spectacle of specialty coffee. With a little planning, and a lot of flexibility, The Event is the best chance for roasters and retailers to connect with peers, taste coffee prepared by the best baristas in the world …
Roaster-Retailer Perspective | Getting the Most out of The Event
by Nathanael May, coffee educator, Portland Roasting Coffee I had been in coffee for nearly a decade by the time I went to my first SCAA Expo, and even that experience did not prepare me for what I saw. How could there be so many different roaster manufacturers, or roasters, or barista gear retailers, or green …
Roaster Perspective | Going Places? Start Here
by Mike McKim, founder and CEO, Cuvée Coffee When I started roasting coffee in 1998, I was not able to find a lot of information or education. Let’s face it, roasting coffee is not one of those professions that spawns a bunch of how-to books. I was fortunate enough to have a mentor who gave …
QC Professional’s Perspective | Network, Learn and Share at The Event
by Rob Stephen, senior trader for InterAmerican Coffee SCAA’s annual Event is entering its 26th year. Since its inception, many early SCAA members have enjoyed long and varied careers, which have spanned several segments of our industry. For example, I have had the opportunity to attend the show as a retailer, a roaster, a green …