By Mark Inman, Olam Specialty Coffee As a 40-something Gen Xer, being approached to write about the Millennials’ impact on the specialty coffee industry seemed too good to pass up. Sure—I can poke fun at the younger generation just as easily as the next person. It would be simple enough to fill this space with witty …

  By Todd Mackey Let’s face it–coffee is cool. You’re probably thinking, “Yeah, I already knew that!” But now the market is telling us loud and clear that it thinks so, too. Consumers are seeking more of the qualities that we always hoped they would, while slowly but surely beginning to pony up the premiums …

By Alexandra LittleJohn, Equator Coffees and Teas I started as a barista. Of course that’s not the whole story, but it kicks off the chronology of my career. What I usually omit from the dialogue is all of the non-coffee jobs I had to keep to pay my bills. I always worked a second job while …

By Heather Ward, SCAA From a market perspective, the mushrooming Millennial generation is taking the spotlight. Many business resources are devoted to learning how to address this target audience. We’ll talk more about that, but first, let’s take a look at who makes up this demographic that seems to be the talk of the town. …

By André Cabrera, Distant Lands Coffee Savvy, discerning millennial consumers (people between the age of 18 and 35 who make up around 25 percent of the U.S.’s population) have shown that they expect quality, value, and convenience. They have sophisticated palates and desire a variety of flavor and options. But they also want to know …

By Carl Sara, MTC New Zealand Everyone thinks New Zealand is isolated, almost as far away as Mars. That we have to take a long-haul flight to do our grocery shopping. That hobbits populate the lower realms of our country. And it’s all true. While those facts may remain, we still feel like we are at …