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Adopters v Supers – 25 Magazine: Summer 2017

We know we know coffee, and we think we know our customers, but for the past several years, the Specialty Coffee Association has been determined to parse the complicated relationship that consumers have with the specialty coffee industry. These continuing efforts aim not only to better understand our current share of the market, but also …

Bambi Semroc: Will Climate Change and Increased Coffee Demand Lead to New Deforestation?

As climate change progresses, coffee growing has the potential to encroach into critical forest lands. Bambi Semroc, Senior Strategic Advisor for Conservation International’s Center for Environmental Leadership in Business, presents the findings of a new study at #RecoAtlanta exploring this potential shift in production.

Xavier Hamon: Improving Climate Change Resilience for Smallholder Coffee Farmers

To address climate change requires collaboration through the entire value chain—in this #RecoAtlanta talk, Xavier Hamon from Twin (a development through trade NGO), illustrates this through the story of a precompetitive Twin initiative between two UK roasters and smallholder producers in Peru, making the positive shift from business as usual to unusual business.