Good Genes – 25 Magazine: Summer 2017
Many of the world’s coffee genebanks are underfunded and under threat, yet the future of coffee depends on protecting these precious genetic resources. So what would a better global conservation system look like in the future and how can the industry support it? In a humid tropical forest that shrouds a sacred mountain on the …
The Making of Champions – 25 Magazine: Summer 2017
The journey to find this year’s coffee champions began in autumn 2016 when the first of more than 75 competitions was held in Mexico. 25 traces the steps that lead coffee’s top competitors to the world stages of Budapest, Seoul and Guangzhou. The world of competitive coffee is wide.
Land of The Long White Cloud – 25 Magazine: Summer 2017
Within the beer industry, New Zealand is heralded as one of the great hop growing nations. The new world varieties of hop it produces are typically big in both flavor and aroma with most varieties grown in the Nelson region at the North of the South Island. Nelson Sauvin is prized for its passion fruit …
Adopters v Supers – 25 Magazine: Summer 2017
We know we know coffee, and we think we know our customers, but for the past several years, the Specialty Coffee Association has been determined to parse the complicated relationship that consumers have with the specialty coffee industry. These continuing efforts aim not only to better understand our current share of the market, but also …
Isa Visits Barcelona – 25 Magazine: Summer 2017
For me, the warm autumnal weather in November proved the best time to explore Barcelona’s blossoming coffee scene, and add some exciting food stops along the way. I was there for CoLab, Barista Guild of Europe’s bi-annual interactive event, which connects a local coffee community…
Adina Wasserman: Understanding Coffee Consumers
Adina Wasserman, Director of Market Research at Marketing General Incorporated, presents the findings of a ground-breaking consumer research study
Bill Murray: The Economic Impact of the Coffee Trade
Bill Murray is the chief staff officer at the National Coffee Association. In this Re:co Atlanta talk, he presents the findings of a groundbreaking study into the Coffee Industry’s impact on the US economy.
John Buckner: Millennials, A Demographic of Coffee Lovers
John Buckner, Vice President of Marketing for S&D Coffee and Tea, shines a light on the motivations and preferences of the Millennial generation of coffee drinkers.
Hanna Neuschwander: Making Progress on Climate Change: Coffee’s Potential Impact
Climate change is a global crisis which is having a profound impact on the coffee plant. This #RecoAtlanta talk from Hanna Neuschwander, Director of Communications at World Coffee Research, lays out the challenges climate change poses for coffee.
Aaron Davis: The Ethiopian Coffee Atlas
The effect of Climate change is reshaping coffee production -this talk at #RecoAtlanta from Aaron Davis, Senior Research Leader of Plant Resources at the Royal Botanic Gardens, Kew, presents the findings of ‘The Ethiopian Coffee Atlas’ research project to quantify these effects and provide possible mitigation strategies.
Bambi Semroc: Will Climate Change and Increased Coffee Demand Lead to New Deforestation?
As climate change progresses, coffee growing has the potential to encroach into critical forest lands. Bambi Semroc, Senior Strategic Advisor for Conservation International’s Center for Environmental Leadership in Business, presents the findings of a new study at #RecoAtlanta exploring this potential shift in production.
Mark Lundy: Climate Smart Agriculture
Climate change presents a dizzying array of interconnected challenges. In this Re:co Atlanta talk, Mark Lundy, Senior Scientist at the International Center for Tropical Agriculture (CIAT), explains how people can identify where best to start working for change.