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On Fearlessness

We were encouraged by the conversation around our keynote address announcement. Facilitating open exchange is a large part of the rationale behind our choice. As we face the challenges ahead—a restructuring industry, increasing competitiveness, supply constraints, socio-economic pressures, and a rapidly changing customer demographic—we seek to elevate and expand our thinking. Whether that search leads …

Keynote Speaker for 2010 – Arianna Huffington

HOW TO BE FEARLESS IN UNCERTAIN TIMES Opening Ceremonies: Thursday, April 15th, 2010-Anaheim Convention Center BallroomThe SCAA is pleased to announce that our confirmed 2010 Opening Ceremonies Keynote speaker is Arianna Huffington, highly respected author and publisher of the Huffington Post (www.huffingtonpost.com)Ms. Huffington has been featured on numerous national television shows including: The Oprah Winfrey …

The SCAA & CQI give back

On November 21st, a small group of SCAA and CQI staff spent the morning volunteering for a Santa Ana-based non-profit, The Raise Foundation. The Raise Foundation organized a food drive, and staffers helped pack and organize food boxes for local families in need. The event was a huge success, and over 750 boxes were packed …

Deepening Our Ties

While the Specialty Coffee Association is very deliberately of America, we operate with the acute recognition that without the commitment and partnership of producing countries, we’d have no reason to associate. One of the ways we honor this connection is by highlighting a portrait country each year at the SCAA Annual Exposition. In 2010, Guatemala …

SCAA Announces 2010 Host Partner Sponsors for the 22nd Annual Exposition, The Event

We are pleased to announce the official Host Partner sponsors of the 22nd annual exposition, The Event for 2010: F. Gaviña & Sons, Inc.The Gaviña family has been in the coffee business for over 130 years as growers, importers, and roasters of gourmet coffee. The most important word in this statement is family. A strong …