Bill Murray is the chief staff officer at the National Coffee Association. In this Re:co Atlanta talk, he presents the findings of a groundbreaking study into the Coffee Industry’s impact on the US economy.

John Buckner, Vice President of Marketing for S&D Coffee and Tea, shines a light on the motivations and preferences of the Millennial generation of coffee drinkers.

Climate change is a global crisis which is having a profound impact on the coffee plant. This #RecoAtlanta talk from Hanna Neuschwander, Director of Communications at World Coffee Research, lays out the challenges climate change poses for coffee.

As climate change progresses, coffee growing has the potential to encroach into critical forest lands. Bambi Semroc, Senior Strategic Advisor for Conservation International’s Center for Environmental Leadership in Business, presents the findings of a new study at #RecoAtlanta exploring this potential shift in production.

Climate change presents a dizzying array of interconnected challenges. In this Re:co Atlanta talk, Mark Lundy, Senior Scientist at the International Center for Tropical Agriculture (CIAT), explains how people can identify where best to start working for change.

To address climate change requires collaboration through the entire value chain—in this #RecoAtlanta talk, Xavier Hamon from Twin (a development through trade NGO), illustrates this through the story of a precompetitive Twin initiative between two UK roasters and smallholder producers in Peru, making the positive shift from business as usual to unusual business.