SCA Executive Director Ric Rhinehart at Re:co Seattle in April 2018. We have a little tradition at Re:co, when Ric gives an annual talk on the State of Specialty Coffee. We’ve given that talk a number of names over the years, like ‘Ric’s Fireside Chat’ and ‘Ric’s Doom And Gloom Warning’, but it’s become one …
David Griswold moderates a panel with Lindsey Bolger, Phyllis Johnson, Teddy Esteve, Christine Condo Umuhoza, and Kent Bakke at Re:co Symposium in Seattle in April 2018. This is the first video release from Re:co Symposium 2018, which was a special one for us; 2018 was the 10th Specialty Coffee Symposium we put on in the …
Anetrice Strobles-Brown on her fascination with language, how she became a sensory scientist, and why sensory lexicons are important in the food and beverage industry. This talk was recorded at #RecoDublin in June 2016.
Kalle Freese on the failures, successes, and insights he’s gained on his mission to make great instant coffee. This talk was recorded at #RecoDublin in June 2016.
Peter Giuliano on the story of the collaboration involving two scientific studies, two institutions, three countries, and hundreds of participants that helped create the Coffee Taster’s Flavor Wheel. This talk was recorded at #RecoDublin in June 2016.
Training for subjectivity can be time-consuming and expensive. At Re:co Dublin 2016, CoffeeMinds sensory scientist Ida Steen presents her PhD work on identifying sensory learning strategies and training, to close the gap between subjectivity and objectivity as effectively as possible.
Stories are baked into the specialty coffee experience. At Re:co Dublin, Nick Cooper of Salt Media explains how important those stories are to tell in order to break through the noise.
Adina Wasserman, Director of Market Research at Marketing General Incorporated, presents the findings of a ground-breaking consumer research study
Bill Murray is the chief staff officer at the National Coffee Association. In this Re:co Atlanta talk, he presents the findings of a groundbreaking study into the Coffee Industry’s impact on the US economy.
John Buckner, Vice President of Marketing for S&D Coffee and Tea, shines a light on the motivations and preferences of the Millennial generation of coffee drinkers.