by Mona Pearl In the not too distant future, businesses will be placed into one of two categories: those that skillfully entered into the global marketplace and those that sheepishly exited out of business. A wait-and-see mindset is nothing short of organizational suicide. However, a reactionary, ill-conceived global expansion is no improvement. That, too, spells disaster. …
by Andrew Sargent, Michael Opitz, and Jan von Enden Nearly a decade after the coffee crisis of 2000/2001 and the subsequent introduction of several industry efforts to address its causes, consequences, and related issues, poverty and environmental degradation continue to be widespread among the 20 million smallholders for whom coffee farming is an important livelihood strategy. …
By Shauna Alexander Mohr In the mid-1990s, before most industries were tackling sustainability, specialty coffee companies came together with NGOs and research institutions to address issues such as shade-grown coffee, organics and Fair Trade. 1996 marked the First Sustainable Coffee Congress at the Smithsonian Migratory Bird Center. Four years later, Paul Hawken, in his keynote …
By Lily Kubota Story | stawr-ee, stohr-ee | noun 1. a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale. It is hard for me to imagine the marketing plan that incorporates images of an animal’s fecal matter into promotional efforts. As unappealing of …
by Thompson Owen A guy goes into a coffee roasting shop and asks if he can buy some green coffee to roast at home. The owner says, “Sure, and I will give you a 10 percent discount off our roasted coffee price.” The guy says, “Gee, since I will have 20 percent weight loss, that means I …
by Tracy Ging Stocks take another dive as new employment figures are released, analysts warn of further declines, and as I write this, the coffee market has just experienced 18 straight sessions of higher highs. Understandably, there is a palpable edginess in the coffee industry now—an unease that is centered mostly on the question: What …
By Nick Cho This past decade has been busy for our specialty coffee industry. While reminiscing about the past is a bit arbitrary, there’s a growing sense that we’re entering into a new period within the industry necessitating a status-check. Such changes are evident in the way that many consumers perceive and engage coffee. Likewise, …
By Tracy Ging By 2013, we may need two planets to sustain our demand for resources on Earth. At the risk of being repetitive: climate change is real. The level of urgency is rising to the point where it is not only unacceptable, but also increasingly unwise for businesses to ignore the issue. Businesses are being …
By Shanna Germain Walk into Case Study Coffee in Portland, OR, on any given Saturday and you might see this sight: a dozen people gathered at individual tables, fingers ticking across their laptop keys. The silence is deafening. And then, simultaneously everyone stops typing, does a joyous fist pump into the air, closes their laptop …
By Peter Giuliano There has been lots of scary news lately in the coffee world: environmental changes, economic instability, a volatile coffee market. It’s easy to focus on what’s wrong in the coffee world. But there’s a lot right too. Good things are happening all over the place, and I am filled with hope and …