Are you planning on attending the 2012 SCAA Event in Portland, Oregon? Do you consider yourself ‘above average’ when it comes to using mobile technology? Would you like a way to offset your registration fees? Well then, you might just be a perfect candidate for the App Squad! For the first time ever, the SCAA will …
The SCAA Board of Directors has approved a slate of candidates as recommended by the Nominating Committee for the 2012 Board of Directors Elections. The names below are the nominees for the positions listed: 2nd Vice President Shawn Hamilton, Java City | Shawn Hamilton is the Vice-President of Operations and Coffee Buyer for Java City, located in Sacramento, California. …
By Ildi Revi, CPT, M.Ad.Ed., SCAA Education Manager You may have seen the SCAA’s new tag line: “Because great coffee doesn’t just happen.” Accordingly, we spend a lot of time, money and energy training our people to produce exceptional coffee and related products. Training, however, is just one part of employee support. Did you know that …
For the second year, the SCAA will be exhibiting and participating in the Seoul Cafe Show held in Seoul, Korea. The show is about one month away, and we’ll of course be sharing photos and updates from the show on our Facebook and Twitter pages but if you’re interested in attending read the official Cafe …
It is our pleasure to introduce our new Coffee Science Manager, Emma Sage. With a Masters of Science in Botany from the University of Wyoming and a Bachelor of Arts in Ecology, Emma comes to us with a wealth of knowledge and experience in science and research. In this position, Emma will develop goals and …
Now you can access all the great content from The Specialty Coffee Chronicle online! We are pleased to introduce the new online version of our magazine, The Specialty Coffee Chronicle. With the Digital Edition, subscribers can read Specialty Coffee Chronicle articles, access web-only content and videos, and get valuable insights from leaders in our industry. …
By Tracy Ging In the digital world, traditional marketing has been challenged to the point where some are even predicting its obsolescence. The assertion is that it’s an entirely new world, so an entirely new strategy is required. No doubt the field is changing and new theories and marketing approaches are emerging rapidly, but when …
By Sarah Beaubien, with contributions by Al Liu, Mark Stell and Janice Nadworny Historically, coffee has been a crop grown to satisfy the demand of the developed world at the cost of a lower quality of life for producing communities. We can look at this situation through one of two lenses: Coffee is a major …
Shanna Germain, with Liza Hausman, vice-president of marketing from Gigya, Inc. Social media moves fast. Remember AOL? Yahoo Groups? How about MySpace? All once business builders and now, just things of the past. And while almost everyone in the business world knows that today’s hot social networking sites are LinkedIn, Twitter and the ubiquitous Facebook, fewer …
By Tara Shenson Standard return on investment (ROI) is a measure of the money you invest against the return you realize on that investment. It’s a profitability ratio, and businesses have been using it for decades to, simply put, figure out what’s working and what’s not. While this is a relatively easy thing to do …