by Brant Curtis, Wilbur Curtis Co. Nobody likes a showoff — or so they say. If there were one venue in which it was socially acceptable to truly show off, I submit to you that a trade show would be the place. When you are proud of what you have built or have to offer, …
by Joyce Klassen, Baratza For Baratza, SCAA’s annual conference really is the event of the year. It’s the time when we get to connect face-to-face with both long-time and potential customers and friends, and to turn those 2D relationships into 3D relationships. During the year, we may connect over phone, Twitter, Facebook, etc., but actually …
by Kristina Morris Heredia, communications and marketing coordinator at Coffee Kids While this article is seemingly about five reasons your nonprofit should attend the Specialty Coffee Association of America’s annual Exposition, The Event, it really comes down to one reason: community. The Event is a wonderland of coffee paraphernalia, businesses, producers, connoisseurs, as well as …
by Kimberly Easson, JavaVentures In 2005, I was on the board of directors when SCAA became a signatory to the United Nations Global Compact and committed to being a partner in addressing some of the world’s thorniest global issues — food security, maternal health, climate change, education, and poverty alleviation. Whoa — who us? It’s kind …
by Rosemary Trent, executive director of Pueblo a Pueblo “Sustainability” is an interesting word, and one that is used all the time when we talk about the coffee industry. But, like many buzzwords, it means different things to different people. The dictionary defines sustainability as “the quality of not being harmful to the environment or depleting …
Who are you and what do you do in coffee? My name is Sarah Allen and I’m the editor and co-founder of Barista Magazine. How and when did you get started in the coffee business? After earning my master’s in journalism, and working as a music critic on staff at two major daily newspapers, I …
You Can Get What You Want: Visions Full Service Plus • Full cafe equipment set-ups with support • Customized water filtration systems • Barista and technical training in our state- of-the-art lab or offsite location • Plus, tested and approved smallwares visionsespresso.com Twitter: …
SCAA is Increasing Local Education Opportunities We heard you! You want more classes throughout the year, in more locations near you—and we want to provide that. Our members have told us that access to SCAA education programs at a regional level will help reduce some of the travel-based costs associated with the current options, and …
SCAA Member Driven Research: Coffee Staling Report Maintaining the freshness of coffee is critical to preserving taste, especially as coffee is often sent home with customers. This fact led SCAA to acknowledge a need for sensory testing within the coffee industry as well as with customers. This work was conducted as a joint effort between …
Caffe Ladro originated in 1994 with a combined cafe and bakery on top of Queen Anne Hill in Seattle. Our focus was to provide a quality cup of coffee and a venue for our neighbors to gather and forge local community relationships. Our growth began with our second cafe just down the hill, followed soon …