Good Genes – 25 Magazine: Summer 2017

Many of the world’s coffee genebanks are underfunded and under threat, yet the future of coffee depends on protecting these precious genetic resources. So what would a better global conservation system look like in the future and how can the industry support it? In a humid tropical forest that shrouds a sacred mountain on the …

Adopters v Supers – 25 Magazine: Summer 2017

We know we know coffee, and we think we know our customers, but for the past several years, the Specialty Coffee Association has been determined to parse the complicated relationship that consumers have with the specialty coffee industry. These continuing efforts aim not only to better understand our current share of the market, but also …

Funcafé and Progreso Foundation Awarded with 2017 SCA Sustainability Awards

As part of its mission, SCA is actively involved in sustainability and looks to its members to take leadership roles in sustainable practices within the specialty coffee sector. With this in mind, the Sustainability Award was created in 2003 to promote, encourage and honor the efforts of those serving as role models through sustainable projects in …

Ensuring Coffee Viability Through Community and Sustainability

By Russ Kramer Specialty coffee customers expect the best. It’s the current state of the industry. The end user demands complex, distinctive flavor in every cup. It is important for our industry to understand that producing great coffee requires selecting coffee fruit from the “grand crux” producing regions of the world, and controlling their transformation …