SCA Appoints Panel to Review Selection of Dubai as a Location for 2018 World Championships

Last week the President’s Council of the Specialty Coffee Association (SCA) met to review the community’s response to the announcement that World Coffee Events (WCE) selected Dubai as one of three host cities for the 2018 world championships. Today the President’s Council would like to formally announce that a panel has been created to review …

Statement on Selection of Dubai as a Host of the 2018 World Coffee Championships

World Coffee Events, an event management organization owned by the Specialty Coffee Association, announced today that Amsterdam, Dubai and Belo Horizonte would be hosting World Coffee Championships events in 2018. Dubai was selected to host the Cezve/Ibrik Championship, World Brewers Cup, World Cup Tasters Championship, and World Coffee Roasting Championship next September.

Specialty Coffee Shops: Market Size in the U.S.

By Heather Ward Specialty coffee shops play a key role in shaping the consumer experience. It is the third place that connects the barista to the consumer, and finally, to the coffee beverage. In past SCAA research, specialty coffee consumers have consistently revealed the significance of their coffee shop experiences. They associate their coffee with …

Meditations on Branding

By Timothy J. Castle Brands are vessels built to hold meaning and sentiment about a particular enterprise and its products and services. When first molded, they are empty except for their “shape,” “structure,” and “hue.” The brand might be boxy or round; it could be—metaphorically—made of glass, metal, or wood; and its “coloring” could range …

Ensuring Coffee Viability Through Community and Sustainability

By Russ Kramer Specialty coffee customers expect the best. It’s the current state of the industry. The end user demands complex, distinctive flavor in every cup. It is important for our industry to understand that producing great coffee requires selecting coffee fruit from the “grand crux” producing regions of the world, and controlling their transformation …