The New Consumer

By Marcus Young, Community Outreach and Customer Coordinator, Batdorf & Bronson Coffee consumers are increasingly aware of specialty coffee. At the same time the specialty coffee industry is constantly evolving. Roasters offer Cup of Excellence coffees, micro-lots of different cultivars, and focus on seasonal and limited offerings. Specialty coffee retail is progressing with advancements in espresso equipment, …

Differing Perspectives, Common Goals: Demystifying Specialty Coffee

By Lily Kubota, Communications Specialist, Specialty Coffee Association of America Specialty coffee is deeply rooted in a complex and intricate value chain, made up of individuals whose passion and dedication to quality is evident. The specialty coffee industry hopes to communicate this commitment to quality at each step in the supply chain, to distinguish specialty …