Traveling With Purpose

By Tracy Ging, Director of Corporate Social Responsibility, S&D Coffee and Tea Specialty pioneers broke new ground when they began traveling to origin. What once was a nameless and faceless commodity came alive with stories, photos, and relationships. Our sense of taste changed. Places, faces, pride, and familiarity now contribute to our definition of great coffee. Travel …

Being There: A Sensory Diary of a Trip to Brazil

By Christopher Schooley, Coffee Design & Experience Coordinator, SCAA, and Lily Kubota, Content & Communications Manager, SCAA Traveling to a coffee producing country is an experience like no other. Seeing coffee production first-hand and learning about coffee farming and processing are essential to understanding the supply chain and being able to communicate about our coffees …

Insights into Consumer Purchasing Choices

The Specialty Coffee Association of America (SCAA) has released a new study that explores specialty coffee consumer behaviors, motivations, and perceptions. The qualitative study was designed to gain insight from coffee drinkers who tend toward higher price points, drink coffee daily or more, and who self-identify as “coffee-lovers”. The goal was to understand more about …