Associate Perspective | Celebrate, Connect and Contribute! Doing Good at Expo

by Kimberly Easson, JavaVentures In 2005, I was on the board of directors when SCAA became a signatory to the United Nations Global Compact and committed to being a partner in addressing some of the world’s thorniest global issues — food security, maternal health, climate change, education, and poverty alleviation. Whoa — who us? It’s kind …

Questions and Answers | Being a Good Mentor for Coffee Lovers

By Sarah Leslie, Regional Manager and Trainer, Gimme! Coffee “The Specialty Coffee Experience” is a topic that I find very exciting—but also overwhelming. With each new barista I train or coffee that I taste, I am always thinking: How can I ensure that specialty coffee is attainable and approachable? How can I provide opportunities for …

Show and Tell | Why and How You Should Talk to Consumers About Roasting

By Christopher Schooley, Coffee Shrub How do you talk about roasting with your customers? This is a question I’ve asked a number of coffee roasters over the years. Some roasters talk about profiles and development of flavors, some talk about the roasting machine and technology, and some simply don’t talk about it and focus more …

Once Upon A Coffee

By Mike Ferguson, Batdorf & Bronson Coffee Roasters If hindsight is 20/20, then memory is myopic and has astigmatism. Human memory is beautifully and tragically flawed, nearly beyond measure and certainly beyond our willingness to admit. While this can be bad news within a justice system dependent on witness testimony, it is otherwise good news …