We Are Explorers: A Personal Journey of Roasting Discovery

by Steven Lee, Groundwork Coffee “Anything essential is invisible to the eyes. It’s the time that you spent… that makes …(it) so important.”—Antoine de Saint-Exupéry, The Little Prince Over the years, I have been lucky enough to have very generous people invest time and energy into my coffee education. Some have played a more active role …

You’re Invited to the 26th Annual Exposition & 6th Annual Symposium: The Event

by Ric Rhinehart, executive director of SCAA Each year it is my task (and my pleasure) to write a note for inclusion in this issue of The Specialty Coffee Chronicle. With each passing year, I find myself considering not only what is new and exciting for this year’s Event, but, more and more, reflecting on …

Importer Perspective | Creating a Common Language of Service

by Joe Marrocco, Café Imports Our consumer base not only seeks out the specialty coffee industry for our delicious offerings, but for an elevated service experience. Simply having good or consistent coffee is not good enough in today’s world; our entire industry was born out of a desire for deeper connections between people. Roasters want …

Associate Perspective | Five Reasons Your Nonprofit Should Attend The Event

by Kristina Morris Heredia, communications and marketing coordinator at Coffee Kids While this article is seemingly about five reasons your nonprofit should attend the Specialty Coffee Association of America’s annual Exposition, The Event, it really comes down to one reason: community. The Event is a wonderland of coffee paraphernalia, businesses, producers, connoisseurs, as well as …