Are You Handing Away Your Future One Cupping at a Time?

Sponsored Content Provided by Cropster Imagine if a business threw away valuable competitive information every day – information they paid to create. That would be crazy, right? Well, amazingly that describes the great majority of coffee businesses worldwide. It might even describe yours. How can this be? Cupping is high value work. But the final output …

Cuisinart Launches an Automatic Pour-Over Brewer

The Cuisinart PurePrecision™ Coffee Brewer has recently earned the Specialty Coffee Association (SCA) Home Brewer Certification. This machine provides an authentic pour-over brewing process by executing three vital variables. These variables are precisely controlled to create the magic of coffeehouse-like perfection. First, broad water dispersion evenly saturates all the grinds, then allows them to “bloom,” extracting their …

Behmor Connected Brewer Integrates Amazon’s Alexa Voice Service

New Participant in Amazon’s Dash Replenishment Service The Behmor Connected Brewer, which has recently earned the Specialty Coffee Association (SCA) Home Brewer Certification, is integrated with Amazon’s Alexa Voice Service and offers the Amazon Dash Replenishment Service (DRS). Manufactured by Behmor—a leader in connected coffee brewing and home coffee roasting technology—the Behmor Connected Brewer is the world’s first connected brewer to …

Specialty Coffee Standards and Best-Practices

  Over the past year, the Technical Standards Committee of the Specialty Coffee Association of America—now the Specialty Coffee Association (SCA), after the recent unification with the Speciality Coffee Association of Europe—has been busy working on revisions to SCAA standards and creating new standards to protect the quality and integrity of specialty coffee. Recently, many new documents have been …

Meditations on Branding

By Timothy J. Castle Brands are vessels built to hold meaning and sentiment about a particular enterprise and its products and services. When first molded, they are empty except for their “shape,” “structure,” and “hue.” The brand might be boxy or round; it could be—metaphorically—made of glass, metal, or wood; and its “coloring” could range …

Committee Spotlight: Meet Your SCAA Technical Standards Committee

The Technical Standards Committee is one of the longest continuously functioning volunteer committees within the SCAA. Our responsibility is to conduct research to establish specialty coffee standards and determine industry best practice for publication on behalf of the Specialty Coffee Association of America. We serve the members of the SCAA and the coffee industry as …