Meditations on Branding

By Timothy J. Castle Brands are vessels built to hold meaning and sentiment about a particular enterprise and its products and services. When first molded, they are empty except for their “shape,” “structure,” and “hue.” The brand might be boxy or round; it could be—metaphorically—made of glass, metal, or wood; and its “coloring” could range …

Committee Spotlight: Meet Your SCAA Technical Standards Committee

The Technical Standards Committee is one of the longest continuously functioning volunteer committees within the SCAA. Our responsibility is to conduct research to establish specialty coffee standards and determine industry best practice for publication on behalf of the Specialty Coffee Association of America. We serve the members of the SCAA and the coffee industry as …

Grounds for Health Launches New Program in Kenya

Organization celebrates 20 years working in coffee-growing communities Grounds for Health, an international non-governmental organization dedicated to the prevention of cervical cancer in developing countries, today announced the expansion of its East Africa program to Kenya. The move into Kenya reflects the organization’s continued commitment to reach women living in high-risk regions and working in agricultural …

Technology of Our Own: Developing Information and Communication Technology for the Coffee Industry

By Stephanie Ratanas, Dogwood Coffee In every sector of the specialty coffee industry, growth and progress now demand more information and precision than ever before. Producers, exporters, importers, and roasters want greater detail about a coffee—they require cupping for quality down to the day of harvest and geographic area of a farm. Exactly measured data …

Nominations Being Accepted for 2016 Annual Recognition Awards & Sustainability Award

Nominations for SCAA’s Annual Recognition Awards are now open! These prestigious awards will be presented at SCAA Expo featuring Re:co Symposium in Atlanta, GA this upcoming April. We encourage you to nominate a member of the coffee community to be considered for selection by filling out and submitting one of the forms linked below. The deadline to …