Over the Counter: The History and Future of the Barista-Customer Relationship

This article was written as a collaboration between long-time baristas and coffee professionals Lorenzo Perkins and Michael Harwood. This informal interview covers their views of where we are in coffee retail history, perceptions of a barista, identifying and tackling challenges that exist for baristas in connecting with consumers and promoting specialty coffee, as well as …

The New Consumer

By Marcus Young, Community Outreach and Customer Coordinator, Batdorf & Bronson Coffee consumers are increasingly aware of specialty coffee. At the same time the specialty coffee industry is constantly evolving. Roasters offer Cup of Excellence coffees, micro-lots of different cultivars, and focus on seasonal and limited offerings. Specialty coffee retail is progressing with advancements in espresso equipment, …

Corporate Social Responsibility: The Role and Reasons for Business Involvement in Sustainable Development

    By Tracy Ging, Deputy Executive Director, SCAA   Corporate Social Responsibility is defined as the voluntary commitment of businesses to include in their corporate practices economic, social, and environmental criteria and actions, which are above and beyond legislative requirements and related to a broader range of stakeholders—everyone influenced by their activities. When we …

SCAA 2012 Special Event Lectures – Emerging Markets in Asia

During your time at The Event make sure to take advantage of all the educational lectures and presentations that will help you develop as a coffee professional. All presentations are given by respected members of the specialty coffee community and are geared toward promoting development within the trade.  This year, SCAA has implemented two Special …

The Seven Most Common Mistakes Coffee Companies Make When Going Global and How To Avoid Them

by Mona Pearl In the not too distant future, businesses will be placed into one of two categories: those that skillfully entered into the global marketplace and those that sheepishly exited out of business. A wait-and-see mindset is nothing short of organizational suicide. However, a reactionary, ill-conceived global expansion is no improvement. That, too, spells disaster. …