SCAA 2012 Special Event Lectures – Emerging Markets in Asia

During your time at The Event make sure to take advantage of all the educational lectures and presentations that will help you develop as a coffee professional. All presentations are given by respected members of the specialty coffee community and are geared toward promoting development within the trade.  This year, SCAA has implemented two Special …

The Seven Most Common Mistakes Coffee Companies Make When Going Global and How To Avoid Them

by Mona Pearl In the not too distant future, businesses will be placed into one of two categories: those that skillfully entered into the global marketplace and those that sheepishly exited out of business. A wait-and-see mindset is nothing short of organizational suicide. However, a reactionary, ill-conceived global expansion is no improvement. That, too, spells disaster. …

Educating the Industry

By Peter Giuliano One thing that makes coffee special is that it takes so many skilled professionals to reveal its natural beauty. The skills of the farmer, miller, cupper, roaster, and barista are essential to specialty coffee, and SCAA has, since its inception, taken responsibility for cultivating, teaching, and setting the standard for coffee education …

I Want Coffee, Not Coffee

Or: How I learned to appreciate cream and sugar again By Nicholas Cho Recently, I had the privilege of producing a “person on the street” video segment that was shown during the 2011 SCAA Symposium. Titled simply, “SCAA Symposium Street Interviews,” the video showed me asking nine random people outside of the Ferry Building in San Francisco a …