India’s First SCA Premier Training Campus: Araku Originals Coffee Campus

India’s First SCA Premier Training Campus: Araku Originals Coffee Campus

The SCA has recognized the first Premier Training Campus in India—Araku Coffee, a certified organic luxury global Indian coffee brand. As a Premier Training Campus, Araku Coffee now has accreditation to offer courses on Green Coffee/Sensory Skills/Q, Barista Skills, Brewing, and Roasting taught by authorized SCA trainers.

Achieving SCA Premier Campus accreditation is a prestigious designation that requires demonstrating compliance with standards for coffee education excellence. This program highlights facilities that offer a unique educational setting for coffee education.

“We’re honored to be the first SCA Premier Training Campus in India,” said Manoj Kumar Co-Founder and CEO of Araku Coffee. “It has been an arduous process spanning a year, that has helped us achieve this milestone. Through our various cupping and brewing sessions across the country we realized that demand for specialty coffee is increasing, presenting a need for professionals and connoisseurs alike to have access to in-depth knowledge on processes and techniques. We endeavor to provide a working roastery and training center for all.”

Araku Originals Coffee Campus in Hyderabad received this status following an on-site inspection and verification by the SCA. India is now the world’s 10th fastest-growing market for specialty coffee and tea retail chains, valued at Rs 2,570 crore in 2018, found a report by market researcher Euromonitor International.

Araku coffee is produced and supplied by the world’s largest certified organic coffee cooperative, working closely with 12,000 farmer families of the Araku region in the Eastern Ghats of Andhra Pradesh. Aiming to increase self-sufficiency and prosperity for farmers, the Araku Originals Coffee Campus provides opportunities for training and increasing expertise.

With an augmentation in demand of coffee retail chains and a dearth of specialized training institutes, Araku Coffee’s SCA Training Campus will bridge the gap by offering coaching modules to anyone who wants to make a career in the industry or professionals looking to build and hone their skills in the field of specialty coffee.

Araku Coffee has a multi-talented team and the campus training is led by Sherri Johns, Coffee Mentor & Head Judge at Araku Coffee. Sherri is an international coffee expert from Portland, USA and has been working in the coffee industry for over 40 years. Sherri along with her team will be facilitating a variety of masterclasses and SCA certified courses.