The largest coffee trade show in Europe is traveling to Amsterdam this 20-23 June. Thousands of baristas, coffee roasters, buyers and F&B professionals will travel to RAI Amsterdam for the newest products, inspiring lectures, tastings, and innovations. The event is organized by the Specialty Coffee Association (SCA) and is also the venue for the prestigious World Barista Championship.
The annual event has grown in five years from 3,000 visitors and 45 exhibitors to 6,800 visitors and 240 exhibitors. Professionals from over 90 countries visit the trade show, which is known as one of the leading international coffee events.
A Festival of Innovation, Entertainment, and Knowledge
The backbone of World of Coffee is the dynamic 5000 sq.m. show floor featuring over 250 of the world’s leading coffee and Horeca industry suppliers and much more:
- World Barista Championships
- SCA Lecture Series
- Two busy cupping rooms
- Roasters Village
- Brew and Espresso Bars
- Sustainability Forum
- World of Coffee New Product of the Show Awards
- Automating Excellence, a space where visitors can taste the finest Cup of Excellence coffees made by a selection of the most innovative, fully-automated machines
World of Coffee offers many opportunities to network with specialty coffee professionals from Europe and around the world, on the show floor and at various receptions and parties.
Tickets are available online, starting at €20 for SCA members and €25 for non-members (Early Bird). Entry at the door from €40. Tickets grant entry to the trade fair and the World Barista Championship.
The 2018 World Barista Championship will feature 60 national barista champions competing live onstage over four days, starting a day before the main show on 19 June. Viewers from over 120 countries will watch the event online via livestream, which is available at WorldBaristaChampionship.org, along with schedules, competitor information and more.
Competition photo by Jake Olson