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The Korean capital of Seoul has one of the world’s most interesting specialty coffee markets, with a long history of enthusiastic coffee consumption and cutting-edge coffee shops. The World Barista Championship is heading to Seoul for the first time November 9-12, hosted by Cafe Show Seoul, a gigantic annual gathering of coffee enthusiasts and professionals at the COEX Exhibition Center in Gangnam. With a city and show so steeped in coffee history, it’s bound to be an incredible event.
Are you at Cafe Show this year? Don’t miss the Seoul Coffee Tour Bus and experience the city’s amazing cafes for yourself. The tour bus, run by Cafe Show and DaVinci, will take you to some of the hottest coffee shops in Seoul’s most interesting neighborhoods.
Seoul Coffee Tour Bus
Stop 1: Trendy Gangnam
The first stop on the Seoul Coffee Tour Bus is at Gangnam, the trendiest street in Seoul. Enjoy the best scene and latest trends the country has to offer.
Stop 2: Colorful Itaewon
Experience the diversity of Itaewon, a friendly place that people from around the world call home, and experience a multifaceted coffee scene.
Stop 3: Passionate Mapo
On its final stop, the Seoul Coffee Tour Bus takes you to Mapo, a street full of passion. Hop off and experience the commitment to quality and beauty that makes Seoul coffee shops famous.
Cafe Show was founded in 2002, two years after the first World Barista Championship in Monte Carlo, making it one of the longest-running coffee shows. In addition to four days of intense barista competition on the arena stage, the show will feature exhibitors, educational experiences, the Coffee Art Gallery, and the Roaster’s Alley, where attendees can meet coffee roasters face to face and drink their coffee.
Seoul is a city of a thousand cafes, and millions of coffee drinkers, making it an incredible venue for Cafe Show and the World Barista Championships. If you won’t be able to attend yourself, you can still follow all the World Barista Championship action via livestream at the WBC homepage.
Learn more about what makes Seoul coffee shops special in Seoul Spaces, Seo Young Youn’s article for issue 1 of 25 Magazine.