SCA Lectures Podcast #4: Trees Are Cool

Jon Ferguson moderates a panel discussion on coffee agroforestry systems and its nexus with farm productivity, quality, climate change mitigation, and the market forces.


Moderator: Jon Ferguson, Coffee Quality Specialist, Arbor Day Foundation, Lincoln, NE
Jon holds a position at the Arbor Day Foundation as the Coffee Quality Specialist. He has travelled extensively as a coffee buyer and Cup of Excellence Jury member, and is currently a licensed Q-grader.

Panelist : Andre Sanfiorenzo PhD. Professor at the University of Puerto Rico-Utuado
Dr. Andre Sanfiorenzo is a professor at University of Puerto Rico-Utuado and collaborator of the Specialty Coffee Institute of the Caribbean. He has a MSc in Agroforestry from CATIE, Costa Rica. He specializes in landscape genetics and tropical agroforestry, with more than 15 years of experience working as a professional arborist.

Panelist: Mauricio Rodezno, Sec. of the Board of Hermandad de Honduras, OPDF
Mauricio has over 26 years of professional experience in the fields of administration, banking, finance, and commercial promotion. He is currently serving as Secretary of the Board of Hermandad de Honduras, OPDF, a regulated microfinance institution with operations in the major rural markets of Western Honduras. Mauricio holds a BS degree in Agribusiness Economics from Southern Illinois University at Carbondale (1982), with further studies in advanced accounting, financial analysis, market research, project and export financing, rural and development finance, and use of efficient microorganisms in sustainable farming.

Panelist: Illiana Delgado, Exporter/Producer, AgroBerlin, Santa Marta, Colombia.
Iliana Delgado is from Agroberlin and La Cabaña Farms in Sierra Nevada de Santa Marta, Colombia. Illiana studied International Business and approached coffee through participation with The National Federation of Coffee Growers in Colombia. Illiana worked with coffee in her father’s company learning dry milling practice and later gained experience with shade management, harvesting, and organic practices. Illiana was granted a scholarship for the Coffee Master offered by illy caffé in Italy, and also manages a roasted coffee brand in Colombia. Illiana believes in improving the culture of coffee in Colombia from both producer and consumer ends.

Panelist: Ryan Hatt, Operations Manager, Arbor Day Foundation, Lincoln, Nebraska
Ryan Hatt works for the Arbor Day Foundation, a 501(c)3 non-profit organization dedicated to solving global issues such as hunger, poverty, deforestation, and climate change through tree planting initiatives. Rain Forest Rescue, a program created in 1992, supports local partners and communities in their efforts to protect, sustain and restore tropical rain forests. Ryan has helped develop shade-grown coffee practices to support farmers in developing sound agroforestry techniques to improve both coffee quality and rain forest habitat. Ryan works directly with farmers to find ways to incentivize them on using these sustainable practices to achieve quality and forestry goals.

This talk was presented live at the 2017 Global Specialty Coffee Expo, the largest annual gathering of specialty coffee professionals.

The SCA Lectures podcast series is brought to you by Olam Specialty Coffee, connecting roasters to the finest specialty green coffees. Learn more about Olam at

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