By Jenni Morse
SCAA has been an instrumental partner to our company: Simpli Press Coffee. We are currently redesigning the French press (without the mess and yielding a smoother, more complex brew). Being new to the coffee industry and a startup, we needed to find our network, and fast. I joined SCAA to learn more about coffee, from seed to cup, and to gain access to the specialty coffee world.
SCAA has provided us with a community of industry experts, support, and feedback. We even had an opportunity to brew Simpli Press for SCAA in their office headquarters—for their President Ric Rhinehart and Director of Symposium Peter Giuliano, as well as the rest of the team. It was definitely a nerve-wracking experience, but the they were very supportive and honest with their feedback. This led to connecting us with further business partners that we could trust.
Within the SCAA team, we’ve also found truly passionate individuals that we admire and some we call friends. I’ve learned from so many of their team members: social media, special events, coffee brewing, coffee science, sustainability—the list goes on. Their people not only elevate the world of specialty coffee, but also bring we of the specialty coffee world together to further the movement. I’ve found SCAA’s open-door policy to their members to be exactly as promised, having visited their office a few times now, and enjoying every minute of it. They’ve made specialty coffee accessible to all those who are curious, while promoting education and further engagement for those who are already a part of it.
In less than a month, we will be throwing events and launching our Kickstarter campaign. SCAA has also offered to let the community know about our efforts; this is unheard-of with most associations, where human contact and support are rarely to be seen. I see myself as part of the SCAA community now—I even volunteer at events. That is the kind of community that they have created: one that makes you want to be a part of it in every way you can.
This Expo in Atlanta is our first-ever trade event, and we cannot wait to be a part of it. I have connected with people from all over the U.S., and internationally, who will be there. This shows the reach of SCAA and how much coffee industry professionals value the community.
I highly encourage everyone to join SCAA. You will get more out of it than you can imagine. Just reach out to them and they will show you the way. If you want to expand your business, knowledge, network, and more—this is the community for you! On another plus note, you can do all this while enjoying the world of specialty coffee and all the flavors it has to offer!
Jenni Morse is the CEO and inventor of Simpli Press Coffee. Simpli Press is a French press without the mess and with a smoother, more complex brew. Join Simpli Press at the IWCA Booth No. 1705 at SCAA Expo.