The Specialty Coffee Association of America staff is a small but mighty force of workers who support a diverse and vibrant community of coffee professionals. SCAA has opened up a couple of positions that may be of interest to members of the coffee community.
The first of these is the position of Event Marketing Manager, which will report to the Director of Marketing & Communications, and will be responsible for the development and implementation of a comprehensive marketing strategy and promotion plans for SCAA events. This position requires a savvy, creative professional with at least 2-5 years of solid experience managing interactive, direct response marketing campaigns for events aimed at the coffee community.
A highly motivated, self-directed candidate will have expertise in achieving aggressive marketing and sales objectives while closely managing budgets. This position’s responsibilities include meeting established annual revenue objectives through marketing activities that include email and direct mail development, web site merchandising optimization, search engines and social media marketing, and more. Strong copywriting skills for the trade show audience, including attendees, exhibitors and sponsors, is required.
The second position that is currently available is an E-Commerce Coordinator , which, under the guidance of the Director of Marketing & Communications, will provide tactical execution of e-commerce merchandising initiatives and merchandise product on the website and retail management onsite at select events throughout the year. This position is responsible for growth in sales, ensuring sales goals are met, customer service support, product marketing & development, promotions, buying, product development, and analytics collection and reporting. Eligible candidates must have at least 1-2 years experience supporting an e-commerce based business.