By Danny Pinnell, SCAA
Welcome to SCAA’s 27th Annual Event! We’re so glad that you have joined us once again in the coffee mecca of Seattle. The show kicks off tonight, April 9th, with the Opening Ceremonies, followed by the SCAA Event Block Party and Thursday Night Throwdown (TNT), and runs through Sunday, April 12th.
Expect the unexpected from the inimitable Marcus Boni, returning to host the 2015 Opening Ceremonies. “I’m sure many of you are surprised they invited me back, I certainly was!” said Boni. “To distract from my on-stage shenanigans and welcome you back to our second year in Seattle, we’ve added more dancers, more piano, and maybe more cowbell. Can’t wait to see you there!”
Boni’s 2014 performance set records for Opening Ceremonies attendance. Many attendees who arrived late were turned away when even standing-room-only was completely filled, so get there early! Entry into the 2015 Opening Ceremonies requires a trade show badge.
The spectacle of the Opening Ceremonies is a great opportunity to meet our Official Portrait Country, Ethiopia, and get a welcome back to Seattle with the help of our Host Sponsor, Starbucks! Celebrate the international community that comprises our specialty coffee family and honor the winners of the 2015 Recognition Awards.
All Event attendees are invited to the first-ever SCAA Event Block Party and TNT directly following the Opening Ceremonies, just a few blocks away from WSCC. The procession to the block party begins at 7pm, upon the conclusion of Opening Ceremonies with a parade up Pike Street to Melrose Market.
Join a couple thousand of your fellow attendees for great socializing, music, a beer garden, and karaoke. Celebrate the Barista Guild of America’s 10th birthday with the TNT at Victrola Coffee Roasters and explore Starbucks’ new Reserve Roastery and Tasting Room right across the street.
Bring your cash! Neighboring area restaurants and food vendors will be selling adult beverages (to guests 21+), sample food, and small bites to Block Party attendees. Restaurants include Sitka & Spruce, Taylor Shellfish, Serious Pie, Terra Plata, Calf & Kid, Six Arms, Theo Chocolate, and Tango.
Don’t miss out on the great opportunity to see the hip Capitol Hill area of Seattle, catch up with old friends and network with other attendees.
The Opening Ceremonies will be held in the Washington State Convention Center Ballroom and the Block Party will be held in Melrose Market at Capitol Hill on Pike Street and Melrose Avenue. We’ll see you there!
Danny Pinnell is the communications coordinator for the Specialty Coffee Association of America.