Excitement is building and plans are well underway for another stellar SCAA Event in Seattle this spring. As we prepare to return to this world-renowned coffee city, we are also pleased to welcome back Starbucks as the Official Host Sponsor of SCAA’s 27th Annual Exposition.
“This past April, we had the honor of welcoming over 10,000 coffee professionals from all over the world to the 26th Annual SCAA Event for the first of our 2-year engagement in Seattle, WA,” states Ric Rhinehart, Executive Director of the SCAA. “Our 2015 return to the Emerald City is poised for an encore success.” Following a record-breaking attendance year, 2015 will mark the fourth time The Event has been held in Seattle and the third time Starbucks will serve as the Official Host, previously holding the distinction in 2005 and 2014.
“We are honored to welcome the SCAA membership to the city of Seattle again this year,” said Craig Russell, executive vice president, Global Coffee for Starbucks. “The amount of interest in specialty coffee is unprecedented and I am excited by the potential this year’s event holds as we collectively support the growth of an industry we are all so passionate about.”
The first Starbucks store opened 44 years ago on 1st and Pike, just seven blocks away from the Event in the historic Pike Place Market. More recently, in late 2014, it opened its first Reserve Roastery and Tasting Room on Seattle’s Pike Street, nine blocks away from the original store. A journey of the senses, this unique environment allows coffee enthusiasts of all kinds to explore specialty coffee, bringing to life its vast and interconnected ecosystem of farmers, roasters, and baristas.
Starbucks has been a tremendous supporter of the the Specialty Coffee Association of America and its Guilds, being active participants in the specialty coffee community not only as a sponsor, but an engaged participant. It is exciting to see how this valued member company continues to evolve. If you’re planning on attending The Event this year, be sure to schedule in some time to visit these unique shops or tour the Starbucks’ Kent Roasting Plant (sign up for this tour during registration for The Event) in order to get a sense of the history – and future – of this coffee pioneer. (View Registration Guide)