Don’t Just Be Social, Be Interactive

What better way to create buzz around your participation at The Event in Boston than by letting everyone in your network know you’ll be there, and by interacting with other attendees via social media? This year, like never before, social media will be fully integrated into your experience at The Event. Exhibitors and attendees are encouraged to ‘go social’ and take their interactions online. Get in on the action early and start building your connections! Exhibitors, we encourage you to give us a preview of all the new products you’ll be showcasing at your booth. Competitors, what pre-competition rituals do you partake in? Event Attendees, what are you most looking forward to seeing or participating in this year? Our website and social media pages will have live updates from the show floor, and we would love see your photos and videos from the Expo in our news stream. Don’t forget to tag and mention us in your posts!


The Event Twitter conversation starts NOW! Follow the official SCAA twitter hashtag, #SCAA2013 for pre-Expo announcements and up-to-the-minute discussions throughout The Event. Don’t miss the scoop and interact with our exhibitors, competitors, attendees, and sponsors…they’re all going social, too!

SCAA Twitter: @SpecialtyCoffee
BGA Twitter: @BaristaGuild
Event Twitter Hashtag: #SCAA2013


Attendees: Be the envy of all your friends by clicking ‘Join’ on The 25th Annual SCAA Event on the Facebook event page. To do so, search ‘The 25th Annual SCAA Event’ on Facebook, or go to the Events tab on SCAA’s official Facebook page and click ‘Join’. You’ve already “Liked” us, right?

Remote attendees: Catch some of the Expo action by following the SCAA on Facebook and the USBC live stream.

SCAA on Facebook:

Stay engaged via The SCAA Event mobile app: Check our Facebook and Twitter streams directly from your mobile device! The SCAA Event mobile app will be available for download beginning March 2013.

Be sure to follow our sponsors, too!  They’ll be tweeting and posting updates too! Directly from the show floor.

Green Mountain Coffee Roasters: @GreenMtnCoffee

Natvia: @NatviaSweetener

Dunkin’ Donuts: @DunkinDonuts

Bunn:  @BUNN and @Trifecta_

Kerry Foods: @DaVinciGourmet, @OregonChai