SCAA Attendee Project Videos – What is Specialty Coffee?

The Specialty Coffee Association of America invited 2012 Expo Attendees and other coffee lovers to announce to the world what specialty coffee means to them. They entered by creating a 1 minute video message that finished the sentence “Specialty coffee is…”

The winning video will be posted on and will be featured in email promotions, on Facebook and on Twitter. The winner will also receive $500 cash prize and will be included in The Attendee Project video segment of the 2012 Opening Ceremonies.

Each of the following entries will try to convince you within 60 seconds that their video is worth winning the grand prize! All entries received will also be considered for inclusion in our Opening Ceremonies. Please note: A Facebook profile is required to cast your vote.

View the entries here and vote for your favorite!