SCAA Quarterly Growth and Trends Survey (April – June 2011)

Deadline: Friday, July 22, 2011

Your participation is requested for our Quarterly Sector Report, covering April – June 2011. We offer this survey in quarterly installments, with an extensive overview published at the end of the year.

The SCAA is pleased to be partnering with Cleveland Research Company, an independent research firm specializing in proprietary channel research with a goal to identify trends and inflections that impact the financial performance and outlook across multiple companies and industries. This partnership has allowed us to deliver more timely information and a consistent stream of reports to our members and other industry professionals. The analysis is deeper and more specific, bringing you the essential data that you need to run a successful business in the specialty coffee industry.

PARTICIPATION: Specialty coffee retailers and roaster-retailers are eligible to participate in the following survey. Your participation will ensure you a complimentary copy of this quarterly report. Please provide your email address at the end of the survey to receive your copy.


Thank you for supporting the SCAA in our effort to bring the latest statistics and industry analysis to coffee professionals around the globe!

If are not eligible to participate in the above survey, you can still have access to this vital information! Click the following link to purchase your digital copy of previous reports:

Included in these reports:

Sales Trends
· Quarterly Coffeehouse Sales versus Previous Year
· Monthly Coffeehouse Sales versus Previous Year
· Quarterly Net Coffeehouse Sales versus Expectations
· Monthly Net Coffeehouse Sales versus Expectations
· Traffic and Ticket Growth
· Competitive Landscape
· 12 Month Outlook
· Category and Segment Trends

Pricing and Cost Trends
· Cost Outlook and Price Increases Credit Availability Trends
· Category Specific Cost and Pricing Trends
· Availability of credit for daily operations

Customer Trends
· What is important to customers? Broken down by category

Big Picture Trends
· Specialty Coffeehouses Compared to Other Foodservice Segments
· Coffeehouse vs. Discretionary Retail
· Food Costs
· Dairy Costs
· Coffee Costs
· Bakery Costs
· Electricity Costs
· Fuel Prices vs Foodservice Sales
· Unemployment vs Foodservice Sales